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          減小字體 增大字體
          南通市政府網:南通鹽業以創新驅動引領轉型發展

          文章作者: 文章來源:無 文章錄入:admin 更新時間:2017-10-13 17:12:07 該文章被閱讀 2622

              近年來,南通鹽業公司全面貫徹集團黨委決策部署,推進“33181”工程和“2371”、“2481”行動計劃,確立“打硬仗、拼市場、促轉型”戰略方針,強力維護市場穩定、抓好主營業務,強力推進企業轉型、抓好非鹽經營,強力整合優勢資源、提升競爭能力,公司上下協力同心,成功實現彎道超車,提高了企業運行品質,先后獲得省、市“文明單位”、南通市“先進基層黨組織”等榮譽稱號。
              強化黨的領導,為改革轉型提供堅強保證。南通公司始終堅持黨政同心推動轉型發展的宗旨,通過開展黨的群眾路線教育實踐活動、“三嚴三實”學習教育、“兩學一做”學習教育等黨內主題活動,強化了黨委班子建設,提高了領導企業轉型發展能力。領導班子成員靠前指揮,深入市場薄弱地區調查研究,定期召開市場分析視頻會,確保公司決策部署落實到位。制定應對鹽業體制改革的總體思路和階段性市場策略,統一干部職工思想認識,強化政策執行力。明確工作目標,制定“打硬仗、拼市場”等勞動競賽方案和市場攻堅措施,每月按經營實績對前2名優勝單位頒發“流動紅旗”和競賽獎金。各縣區全力維護價格體系、品種結構,保持了市場平穩有序,實現了利潤目標和國有資產增量。上半年實現營業收入2.4336億元,實現利潤1183.77萬元,鹽產品銷售7.8萬噸,均超額完成序時目標。
              強化轉型舉措,再創業腳步始終堅定不移。南通公司積極創新商業模式,與上海店達深度合作成立“南通店達新通富信息技術有限公司”,從5月20日至今,快消品B2B平臺通州倉、海安倉、海門倉、如皋倉已順利上線運營,從產品采購、運營策劃、倉配管理到市場開拓、人員考核,全部市場化運行,企業規模有效擴張,經營方式更加豐富,職工在實戰中得到錘煉。穩步發展非鹽業務,培育新的經營增長點和毛利支撐點。按照多元化、規模化、跨區域化、互聯網化的“四化”方向,優化商品、客戶和客戶經理結構,切實提升非鹽經營質效,上半年非鹽營業收入1.5億元,非鹽毛利同比增長28%,成為公司發展的有力增長極。
              強化終端建設,保姆式理念夯實營銷基礎。進一步轉變觀念,著力抓實品牌、服務、渠道、隊伍,變“坐商”為“行商”。綜合研判市場態勢,制定貼近市場實際的食鹽營銷方案,加大高端未加碘鹽銷售力度。加強“淮鹽”品牌宣傳力度,通過廣播電視、公共交通等媒介,推出系列宣傳音視頻欄目;租用專業宣傳車,在批發市場、大型超市等人員聚集場合,進行巡回宣傳,形成濃烈的品牌宣傳氛圍。與5000多家終端客戶簽訂排他性食鹽供貨協議,共同營造食鹽安全消費環境。加大對全市2萬多個現代、集貿、特通渠道客戶拜訪與新公告宣傳張貼力度,進一步強化終端客戶的粘合度。
              強化內部管控,規范化管理結出豐碩成果。按照公司章程完善法人治理結構,調整充實董事會、監事會和經營管理團隊,定期召開股東會、董事會,研究決定企業發展等重大事項。制定“三重一大”決策制度,明確黨組織在決策、執行、監督等各環節的權責和工作方式。完善內部管理相關制度流程,出臺《固定資產管理辦法》等規范性文件,重構制度體系。加大應收賬款清收,完善客戶信用評價體系建設,強化經營風險管控,出臺《客戶信用管理辦法》。各基層單位推行市場化改革,打破原有組織架構、人員結構和分配辦法,營銷人員全面實行結構薪酬分配制度。抓好資源整合,提升資產資本效益,對結構性存款、大宗商品物流運輸、房產租賃等進行公開招標,規范了內部管理,公司經營品質得到了優化和提升。


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