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          當前位置:首頁>>新聞資訊>>青鹽動態>>閱讀新聞
          減小字體 增大字體
          青海省鹽業股份有限公司舉辦第二期銷售人員培訓班

          文章作者: 文章來源:無 文章錄入:admin 更新時間:2017-12-15 10:05:36 該文章被閱讀 2883

              2017年隨著國家食鹽專營體制改革全面實施,青海鹽業在集團公司的關注和支持下,迎難而上,沉著應對,主動作為,通過調整經營戰略、優化產品結構等扎實有效的應對措施,實現了省外市場階段性的布局,但受銷售環境錯綜復雜,市場競爭激烈,銷售隊伍力量單薄,市場占有率不高,品牌知名度、影響力、區域拓展能力不強等原因的影響,銷售任務離集團公司下達的2017年的銷售目標差距很大。

              為了堅定信心,樹立全員銷售的理念,補齊銷售短板,贏得市場份額,公司新成立了銷售中心,并從各單位選拔和調配優秀人員充實銷售團隊,為明年的銷售工作養精儲力。

              自2017年12月11日開始鹽業公司在14樓會議室舉辦為期10天的第二期銷售人員培訓班,本次培訓班由60人參訓。為了辦好本次培訓,公司人力資源部會同相關業務部門做了精心準備。培訓分兩個階段有條不紊地進行。第一階段:采取集中面授、互動答疑、案例分析的形式,主要是特邀省內資深銷售實戰專家、省外分公司銷售總監就銷售理論、實戰銷售等課程進行分享。同時安排銷售中心和公司各職能部門針對目前銷售人員在實際工作中存在的知識盲點進行講解和交流。第二階段:采取崗位實戰形式,利用現有的省內市場,點對點,面對面的與省內市場客戶溝通、交流,與同事分享走訪市場感悟、體驗。

              本次銷售培訓工作的進行,將進一步增強銷售隊伍的凝聚力、向心力,提高銷售人員的理論知識、銷售技巧、整體素質以及新選拔銷售人員的信心,為公司聚力攻堅做好銷售工作打下基礎。


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